I’m Ahmet Kel, and I’m at the starting line

I am building a small online business from scratch, with no audience and no budget. This site is that attempt, written down as it happens.

I’m not a marketer and I’m not selling a course. The reason to read me rather than someone with ten years of results is narrow but real: they can’t remember what this part feels like, and I can’t forget. That advantage has an expiry date, which is why I’m writing it down while it’s still true.

What this site can and cannot tell you

Three limits shape everything here, and they cut both ways:

• No budget. If there is a free way to do the job, that is what gets written up. A paid tool only appears here once I have hit a wall without one — and I will show you what I paid.
• Spare hours only. Anything needing a full-time week never gets tested here, so nothing on this site quietly assumes you have one.
• No audience. I cannot tell you what works once you have ten thousand readers. I can tell you what it is like at zero, which is probably where you are.

Anything I recommend has to survive all three. That is the filter — and it is also the honest ceiling on what I am able to know yet.

How this will make money — eventually

Affiliate links on tools I actually pay for and use. There are none on the site today. When there are, there’ll be a plain note above the first one on the page, not buried in the footer. If a tool I’ve recommended turns out to be bad, saying so is worth more than the commission — the commission is small and the credibility is the whole thing.

Full detail on the disclosure page. Next: how I’ll test tools, or what it’s cost so far.